Mark Cerny, lead architect of the PlayStation 4, almost didn’t get his way when it came to getting 8GB of GDDR5 RAM into the console (it was going to be only 4GB). In fact, it came down to the very final meeting regarding the architecture of the PS4. Cerny knew that GDDR5 was the way to go, and that the amount had to be 8GB, but was worried that stating that without evidence, would mean it would be brushed aside. So he waited until the final moment, and came prepared.
Mark Cerny said in Game Informer:
On the decision to have 8GB of RAM…I’m supposed to look at the hardware and talk to the developers. I am not a business guy. There is an organization Andy runs, which is the business organization. So you don’t want to speak up too soon. If you speak up too soon it’s like, “That’s a billion dollars we are talking about. Mark is good with the bits and the bytes but he doesn’t understand this whole business thing.” I very intentionally waited. They asked, “What do you think Mark?” I said, “Well, let’s get feedback from the developers.” I did not speak up until the very final meeting on the topic, and then I said, “I think we have to do this.”
Andrew House elaborated:
When he finally did get his opinion, he had a PowerPoint presentation prepared, a list of feedback from developers with reasoning behind this. He certainly made a case when he made his case. And it was a good one, and we were gravitating toward that decision.
So we’ve all got Cerny to thank for making the PlayStation 4 so much more powerful than it’s competition, even if it did come down to a make or break final meeting!