E3 2018: Microsoft Won E3, Sony Got it Very Wrong

Posted on Jun 14 2018 - 1:10pm by Shak


This might not be the best thing for a PlayStation-focused website to admit to, but it’s the truth. Microsoft won E3 this year and Sony, whilst they did show some good games, got their conference very very wrong. This is why.

Microsoft

Microsoft had a really strong showing this year. There conference was all about the games, and they showed a lot of games. Whilst they didn’t have many surprises, the company announced and showed several games that their fans would be happy to see. Particularly, they announced a Forza, Halo and Gears game all in one conference, which for an Xbox fan is the perfect conference.

On top of this, they had some genuinely good third party games on show. Just to list a few; Sekiro: Shadows Die Twice, Fallout 76, The Division 2, Shadow of the Tomb Raider, Kingdom Hearts 3, and they ended with a first proper look at Cyberpunk 2077. I admit that there weren’t any big surprises here, but Microsoft showed a lot of games.

One of the biggest issues with Microsoft’s conference in my opinion, was that they didn’t give a lot of big games the time they deserved, and I feel the same for Sony’s conference. For example, Devil May Cry 5 was a big announcement that should have had more fanfare rather than being in the midst of several other announcements.

Sony

Sony on the other hand, had an absolutely terrible start to a conference, which is surprising because the first game they showed was The Last of Us Part II. So it’s almost unbelievable that they messed this up. Rather than having Shawn Layden come on stage and introduce things, they should have gone straight into the trailer or shortened Gustavo Santaolalla’s mini-concert and gone straight into the trailer.

Also, and I’m sure I’m not the only one, the “tent” location where everyone was sat at the beginning has got to be one of the worst ideas I’ve seen at an E3 conference for a long time. Yes the same tent was in the trailer, but does anyone actually care?? Then to have an intermission that lasted way too long and move on to the next stage of the conference… what were Sony thinking??? Then when they finally did go back to the conference and had a man playing the flute dressed like a Japanese farmer, I’m pretty sure we all thought “Oh God please don’t do this for every single game”.

The sad thing is that Sony probably had the better announcements, and the 4 games they focused on; TLOU2, Ghost of Tsushima, Spiderman, and Death Stranding all looked really cool. They also had some really good surprises mixed into their reel, such as Control from Remedy Entertainment which deserved more time, and the Resident Evil 2 Remake.

In short, Sony made a massive mistake with their conference this year, and it reduced the focus on the games that looked quite good. Don’t make the same mistake again, please.