Sony’s Santa Monica Studio, best known for creating the God of War games, and helping external development partners with games like Journey, or The Order: 1886, has decided to change it’s iconic logo as it moves to it’s new location known as The Reserve. As you can see above, it’s very web 3.0. Director of the Santa Monica Studio, Shannon Studstill said:
Our new logo, with its bold, simple structure can become a frame to the world of our games, filled with elements of the game such as key colors, textures, game content and screenshots. When you see the new animated logo boot up with our next external dev games such as Fat Princess: Piece of Cake and Hohokum, you’ll further understand how we crafted a mark that allows our games to visually become part of the brand.
She explained further:
The typography of our new logo is a custom designed font we’ve coined SMS “Vanguard”. It means a group of people leading the way in new development or ideas. As we leave our home of 15 years at Penn Station, and move in today to our new creative home, The Reserve, the very core meaning of our new logo takes on even more significance. We have an incredible future ahead for a new generation on the PlayStation 4 under this new roof and with our external partners. Now we have a mark that will continue to evolve and expand with every new game from Santa Monica Studio.
Source: PlayStation Blog