Insomniac and PlayStation seem to be ahead of the game when it comes to marketing campaigns and using social media to get their products in front of many different eyes and it looks like they’ve done it again with this text conversation between Miles and Peter.
What is really interesting and unusual about this ad is it will only be visible for 24 hours and to a select amount of people who follow PlayStation on Instagram. So it is quite courageous of Sony and Insomniac to invest any amount of advertising dollars towards it.
Or perhaps I have fallen directly into their trap and have cemented it onto YouTube forever! Either way it is worth watching for anyone interested in the title and archived so they don’t miss out.
Spider-Man Miles Morales will release alongside the launch of the PS5 in November.